Nitish Parya

Founder & CEO, InfluenceIQ

Nitish Parya is a marketing enthusiast, analytics and business intelligence professional with international experience across the United States and India.

He earned his Master's degree in New York and has worked with globally recognized organizations including Amazon.com LLC, LG Electronics, and Ascena Retail Group and many startups.

Throughout his career, Nitish has helped organizations leverage data, customer insights, CRM platforms, and marketing analytics to improve decision-making and drive business growth.

Recognizing the growing need for transparency and measurable outcomes in influencer marketing, he founded InfluenceIQ to help brands discover the right creators, evaluate partnership opportunities, and make smarter creator marketing decisions through data-driven insights.

Today, InfluenceIQ combines creator strategy, audience intelligence, and performance analytics to help brands build meaningful creator partnerships that drive measurable business results.